When you run a business, you know that there are a lot of things that you need to keep an eye on with your marketing and social media. How are you supposed to keep people interested in your business? How can you keep interest and make sure that your marketing is working as it should be? Here are a couple of thoughts on the matter and how your company can keep the word going during the off season when your business may not be doing as well as it did during the “on” seasons when you get the most business.
Promoted Tweets are actually encouraged by Twitter. Promoted tweets are regular, everyday tweets that are purchased by advertisers that want to reach out to potential customers and get people talking about their product. They are always labeled as “Promoted” and can be retweeted like any other tweet. Facebook has the same exact thing on their platform, but they refer to it as “sponsored content.” This can be shared as well, and will help to extend the reach that you have, no matter what you may be trying to do or what you may offer to those that come to your website.
Another thing that you can try is to buy followers on Instagram so that you can continue to get traffic to your site when business is slower. This doesn’t only help you to stay at the top of algorithms and such, but it also makes it so that you can actually start to get more people excited about what it is that you’re doing. You can actually start to see more interactions and your page will get a lot more attention than if you just allowed it to “do its own thing.”
When you’re looking at any social media site, you’ll find that contests can be a big deal and can really get people excited. Whether it’s a season pass or just something fun, everyone does what they can in order to try and get things for free without any problems. You can find that there are always people that are willing to share, like, and/or follow in order to get entries and to make sure that they can enjoy whatever it is that they want to get or do as a result. In short, free things always make a big splash when it comes to getting the attention of your audience.
The most important thing is to make sure that you temper what you’re doing as best as you can. Do not overload your audience with promotional tweets. If your audience wanted to get slammed with advertisements, they would watch TV or watch YouTube. If you overload them, they’ll start to feel like your social media feed is just about advertisements. Be picky about when and how often that you’re putting up promotional links, and you will see a lot more success than you would if you spammed them.